PROTECTING YOUR BRAND’S THIRD-PARTY MARKETING ACTIVITIES
MITIGATR reduces brand risk by scanning, analysing and reporting on whether your affiliates and influencers are promoting your gambling brand in accordance with the law and your requirements.
About Us
The Problem?
It’s difficult for marketing personnel to keep track of the promotional content and efforts of those third-party marketers.
This can have a big, negative impact on your brand. How would you fair if these third- parties were promoting your brand against your marketing guidelines or completely illegally? What is the commercial impact? How can you measure and monitor this risk?
That’s why we created MITIGATR.
- Scan
- Analyse
- Review
- Report
The risks associated with your third-party marketers vs your brand marketing guidelines, the applicable laws and regulations, and any other requirements that you wish to impose and monitor. There’s no more hoping for the best or spending 100s of hours monthly monitoring all of this activity manually.
MIITGATR supports brands globally, with a focus on the following industries:
- Gambling
- Finance
Our Value For Your Marketing Department
Affiliate Exposure
How do you know all affiliates in a particular territory and where they are promoting your brand? We close those gaps.
Deliverables:
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Jurisdictions:
And many more
Guarantees:
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Contact us to arrange a no strings-attached free trial
Affiliate Monitoring
Continuously monitoring your affiliates for compliance against the rules, regulations and your own guidance is time-consuming and difficult. We cover this all for you.
Deliverables:
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Jurisdictions:
And many more
Guarantees:
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Contact us to arrange a no strings-attached free trial
PPC Monitoring
How can you ensure that your affiliates are not keyword bidding against your requirements? We monitor to ensure and stop affiliates from using the wrong keywords in their promotions.
Deliverables:
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Jurisdictions:
And many more
Guarantees:
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Contact us to arrange a no strings-attached free trial
IWL Monitoring
A specific requirement of a UK operator licence is that your brand(s) must not appear on the IWL. We continuously monitor the IWL 24/7 to ensure your brand(s) are not found there.
Deliverables:
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Jurisdictions:
And many more
Guarantees:
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Contact us to arrange a no strings-attached free trial
Private Channel Discovery and Monitoring
Promotions of your brand take place "in the dark". Mitigatr uses its advanced tech and teams to find and report on your brand exposure in closed channels.
Deliverables:
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Jurisdictions:
And many more
Guarantees:
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Contact us to arrange a no strings-attached free trial
Brand Exposure
Whether they are an affiliate or not, Mitigatr discovers and monitors your entire brand exposure online. Just imagine a way of knowing exactly where your brand appears online on a per-geo basis?
Deliverables:
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Jurisdictions:
And many more
Guarantees:
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Contact us to arrange a no strings-attached free trial
- Saves Time
For most brands, it would require multiple FTEs to complete the process and reporting that MITIGATR delivers to your team on a monthly basis. Is that precious commercial time best spent monitoring and analyzing brand risk
- Improve Returns
By reporting on the promotional activities of your third-parties, MITIGATR helps your marketing team to adapt, request changes and to modify these promotional efforts for better conversions and overall returns.
- Reduce Risk and Associated Costs
Are you willing to take an uncalculated risk on the damage caused to your brand by uncontrolled and unreliable third-party marketers? Whilst this might feel controllable when your program is very small, as it grows, this risk becomes larger and uncontrollable.
Services
- Affiliate Discovery
Find where your affiliates are promoting your brand and you were not aware. A key regulatory requirement to ensure monitoring is robust and complete.
- Affiliate Monitoring
Receive monthly reports on all your affiliates covering regulatory and brand-specific requirements. A must-have accurate solution without the headaches and hassle of trying to use complicated tools.
- Affiliate Remedy
A customized document for each and every one of your non-compliant affiliates which makes remediation quick and simple. It’s the most effective way to get your affiliates compliant without wasting hours of your own time.
- Social Media Activation
Popular platforms are a key driver of new player acquisitions but are often “off limits” due to compliance reasons. That’s no longer the case as Mitigatr can provide advanced monitoring of social platforms to keep your brand safe and derisked.
- IWL Monitoring
A crucial requirement of your licence from the UKGC, Mitigatr provides in depth monthly scanning of the IWL with its specific “in content” focus like no other supplier in the market”.
- Audit Assistance
Mitigatr is the only supplier in the industry owned and operated by qualified iGaming lawyers. We provide comfort and peace of mind to all clients with our audit assistance service in the event of an audit from a key regulator.
How We Work
- Discovery
Our technology crawls the world wide web, social media platforms, forums, communication channels (e.g. Telegram) including private and closed communities, to discover where your brand and product(s) are being promoted.
- Scan
Using our extensive tech base and our in-house AI programs, we scan and review all of the content where your brand is being promoted. We then analyse this content and benchmark it against your marketing requirements, the law, and any other obligations that you require to monitor.
- Report
On a frequency basis set by you, we deliver these reports to your team that shows where your brand is being promoted, the risk vs compliance to your requirements, resulting in great visibility and easy analysis of third-party marketing activities.
Why Choose Us?
Customized Solutions
Quick and Effective
Service Level Guarantees
5 Star Client Success Team
Quick and Effective
Simple, Inclusive, Pricing
24/7 Support
Contact us to discuss the best solution for your marketing department.
The Mitigatr Difference
As a brand owner, I always questioned whether there was ever a way that I could have full visibility of our promotional activity by third-parties online. Affiliate marketers, influencers, ambassadors, client referrals, partners and others: how could I see where and how this promotional content was taking place and, even more importantly, how could we easily identify what was right or wrong.
That’s why we created MITIGATR.
We provide brands, regulated and non-regulated, worldwide with a sophisticated and proven way to de-risk the use of third-parties in their marketing activities. We discover, scan, monitor, analyse and report on all of this activity- whether it is via a traditional website, social media, forum, closed groups and communities, and any other digital place- and it is benchmarked against your own marketing guidelines, criteria, legal requirements and any other obligations imposed on such third-parties. We do this quickly, accurately and effectively, for 100s of brands across multiple industries. I welcome the opportunity to connect with you to discuss your third-party marketing protection requirements.
Astan Morarji
Our Location
We are a global support team
Social Media Discovery and Monitoring
Simple websites are one thing, but how do you find, monitor and manage the risks associated with digital marketing through social media? We have you covered.
Deliverables:
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Jurisdictions:
Guarantees:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Contact us to arrange a no strings-attached free trial